Pioneer iQ
The Project
Harp & Sling became an extension of the Pioneer iQ marketing team to provide a wide range of services to tell the story of how DeWayne Ables and his team are raising up leaders to carry their flag in the construction, architecture, and engineering industries. We bring videography, social media, email and marketing strategy, podcasts, and targeted advertising to grow the Pioneer iQ brand and reach wider audiences with a clear and compelling message.
Industry
Leadership and Coaching in
Construction, Engineering, Architecture
Year
2021-Current
Services
Marketing Strategy, Social Media Management, Videography and Photography, Ad Strategy, Email Marketing, Podcast
Website Design
SPIARS Engineering needed an updated website that could leverage all of the visual content and videography that had been captured. Our team developed a custom WordPress website that incorporates all kinds of storytelling content, all the while keeping the clean and modern brand standards of the company.
Social and Ad Strategy
Pioneer iQ provides thought leadership and resources to executives in the design/build world, targeting the construction, architecture, and engineering industries. With LinkedIn being a primary platform for engaging audiences, our team also expanded the content to additional platforms for added awareness and reach. Our team leveraged LikedIn Ads to compliment the organic strategy to generate significant leads for Pioneer iQ. This included a video strategy with client testimonials and educational shorts to establish DeWayne Ables and his team as leaders in the space.
Photo & Video
Video has been a central tool in engaging leaders with the Pioneer iQ message, prompting us to use a combination of thought leadership videos, client testimonials, story videos, and direct messaging to the industry to generate interest and leads.
In a Nutshell
Pioneer iQ has been a great partner for Harp & Sling, as our goals and values align across the board. As a leader in the space, Pioneer iQ understands the power of storytelling and reaching audiences with compelling content.
Our team has helped Pioneer iQ solidify their brand across all platforms and increase awareness in the construction, architecture, and engineering industries with content that truly cuts through the noise and makes a difference in the world.