Haystack Burgers
The Project
Harp & Sling partnered with Haystack Burgers & Barley – a community staple with five locations throughout North Dallas – to elevate their marketing through a modern website and professional videography. We are focused on telling the story of how Haystack is creating a food haven for the community through high quality ingredients, exceptional service, and a family-friendly environment. Beyond the tastiest burgers and freshest beer in town, Haystack is truly changing the world one burger at a time.
Industry
Restaurant and Bar
Year
2022-Current
Services
Marketing Strategy, Social Media Management, Videography, and Website Design
Website Design
The new website for Haystack Burgers & Barley kept the focus on the hero: delicious food and local beer. The client wanted to keep a clean, minimal design, while also championing the gorgeous food and family-friendly locations all through North Dallas. The result was a mobile-friendly, SEO-optimized WordPress site that functions seamlessly and does the brand justice.
Social Strategy
When it comes to engaging content on social media, video is king. To stay front-of-mind with the community, our team created a consistent content calendar of Reels and other video content to craft an engaging feed that plays well with current algorithms. Harp & Sling project managed the filming of content and collaborated with the Haystack team to ensure every video supported the other marketing initiatives of the company. The end result was an increase in followers, engagement, and overall reach of the social media accounts and more clicks to the website.
Videos & Reels
The primary intent for videography was Instagram and TikTok, which means most of the footage was intentionally vertical. These short videos were paired with trending audio to maximize reach and keep Haystack’s delicious food and drinks at the forefront.