Harp & Sling

Academy Energy Group

Academy Energy Group Harp & Sling Marketing Strategy

The Project

Academy Energy Group reached out to Harp & Sling after launching a new mission and purpose statement. AEG was ready to spread the word about their commitment to partnerships and “going to battle” for their clients and needed a storytelling campaign. Harp & Sling came on board as a full extension of the team for AEG, bringing marketing strategy, compelling video stories, a new custom website, and ongoing support in telling their story on social media and email. Overall, it’s been a perfect pairing of creativity and strategy coming together to share the message of a great company doing good in the world. 


Electrical Distributor and Pre-Construction Design Services




Marketing Strategy, Social Media Management, Videography and Photography, Ad Strategy and Email Marketing, Website Design 

Website Design

Academy Energy Group needed a website that highlighted all of the products, services, markets, and projects without becoming clunky or cluttered. Our team worked on a clean, media-rich design that included all of the necessary information without sacrificing a beautiful and modern design. The final product has been a powerful tool for AEG to tell their story and deliver a clear message to to their clients.

Social Strategy

Academy Energy Group focuses primarily on B2B partnerships with an emphasis on LinkedIn. Our team has helped AEG create a consistent and strategic presence to add validity and awareness for the company. As a result of the LinkedIn content strategy, AEG has gained new partnerships, increased awareness in the industry, and grown their followers by 411.05%. year over year.

Academy Energy Group Social Feed
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LinkedIn followers growth over the last 6 months
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Unique website views in the last 6 months
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Average monthly growth rate on LinkedIn

Photo & Video

Academy Energy Group has a wide range of high profile projects across the country. Harp & Sling has worked to create a consistent flow of AEG projects, highlighting the power of lasting and successful partnerships.

In a Nutshell

Academy Energy Group and Harp & Sling continue to partner together to tell the incredible story of how a Veteran-owned, value-focused company is making waves in the electrical, power, pre-construction, lighting, and HVAC industry.

With an ongoing focus on telling powerful stories, AEG is moving towards growth and increased partnerships across all fronts, leveraging digital platforms to create awareness about the quality and integrity of the work they do.